Just came across this article published by the Yomiuri Shimbun on how Japan wants to put a greater effort into promoting tourism. Of course the devastating tsunami and resulting nuclear scare has certainly effected the tourism numbers, I had no idea how low they actually were.
Japan ranked 39th in the world as a destination for foreign visitors in 2011, trailing far behind China (third), Malaysia (ninth), Thailand (15th) and South Korea (25th). Although the earthquake and tsunami disaster must be factored into the equation, the figures are sobering.
While it’s too soon to tell how Japan will increase their tourism draw, there are already a few ideas (yay more internet!) already being purposed.
The tourism industry must improve its capability to disseminate information on expenses, facilities and services, and increase the number of places where Internet service is accessible free of charge, thereby improving the environment for foreign tourists to travel easily and comfortably.
You can read the full article here.
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