Video Message from Japan

Japan has noticed a huge 62.5% drop in tourism after the great earthquake, and in a effort to get the word out that Japan is safe and still a great tourist destination, they’ve put out some videos to inform and hopefully draw more people.

This video’s message is based around the Japanese beckoning cat (Maneki Neko) which you can see throughout Japan, as store owners believe it works for pulling in customers.

A frequent attribution to several Japanese emperors, as well as to Oda Nobunaga and samurai Ii Naotaka, is that one day the luminary passed by a cat, which seemed to wave to him. Taking the cat’s motion as a sign, the unknown nobleman paused and went to it. Diverted from his journey, he realized that he had avoided a trap that had been laid for him just ahead. – Wikipedia

The video does a good job of showing some of the tourists attractions and reasons to come to Japan, but it kind of fails in that it uses a Japanese boy group Arashi that I don’t think anyone would know outside of Asia. I guess if its target market is to the Chinese, it may make more sense.

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